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Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies

Posted on 28 May 2013

Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies - Roshan Lal Tirath Ram.

Material Type: Theses & Dissertation

Language: English

OUM Control No: 000024318

Call No: HF5415.3 Tir

Author: Roshan Lal Tirath Ram.

Related Author: Open University Malaysia.

Publication Details: 2006.

Description: xi, 97 leaves : ill. ; 30 cm.

Item Type: Thesis

View Thesis Preview

Summary not Available
Subjects:

Item Location	Item Type	Item Barcode
Thesis & Dissertation (Non-Circulating)	Thesis (Masters & Ph.D)	24118

Persistent URL : http://library.oum.edu.my/oumlib/node/589900

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