Roshan Lal , Tirath Ram (2006) Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies (Table of content). Masters thesis, Open University Malaysia (OUM).
|
Text
roshan_factors.pdf - Submitted Version Download (317Kb) | Preview |
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Brand loyalty ; Benchmarking |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Shahril Effendi Ibrahim |
| Date Deposited: | 03 Dec 2009 10:25 |
| Last Modified: | 19 Jul 2013 08:19 |
| URI: | http://library.oum.edu.my/repository/id/eprint/313 |
Actions (login required)
 |
View Item |
