In order to accomplish more multi-dimensional analyses of media logic one needs to study how journalists grapple with news issues in their expanding development, such as the revolutionary development of the climate issue in the news. The present analysis is based on interviews with 14 Swedish environmental journalists from various news media, who have been part of editorial concentrations on climate news. The results consist of three ways of conceptualizing the climate issue among the journalists: as inside, outside, and beyond media logic. These conceptualizations give rise to three conflicting types of journalistic creativity, more precisely, the ability to effectively insert the climate issue ‘into’ media logic; the ability to go as far ‘outside’ media logic as possible while remaining credible by arraying the climate issue in ‘scientific language’; and finally, the ability to think beyond the media-logic ‘box’ and do something about it (to change journalism).

Purpose – The aim of the paper is to share the recipe that enables a team-builder to build in the workplace, out of any group of individuals, a high-performing team in four hours.

Design/methodology/approach – After a period of research and testing, the recipe was formulated and successfully implemented over a 15-year period with more than 1,000 groups.

Findings – The recipe confirmed the research findings by A.J. Romiszowski that the effective team improves the intellectual and creative thinking skills, as well as the sociability, of the individual.

Practical implications – The recipe enables radical improvement in individual, team and organisational performance.

Originality/value – The recipe is unique and is the only methodology to enable a high-performing team to be built rapidly, delivering to any organisation a quantum leap in individual and team performance.