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The other side of innovation : solving the execution challenge
Posted on 06 September 2011 by Faridah Jumaatud-din (Librarian)

  • Author(s): Vijay Govindarajan, Chris Trimble
    Publisher: Harvard Business School Pub.
    ISBN: 9781422166963


    Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements.

    That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

    In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:

    * Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.

    * Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.

    Practical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.
    [Summary from Syndetic Solutions]

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Latest updated: 23th July 2013

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