This paper analyses the development of the e-learning strategies that have been introduced into Malaysian private universities. Using three case studies of Universiti Tun Abdul Razak (UNITAR), Multimedia University (MMU) and the Open University of Malaysia (OUM), this paper examines how Malaysian private universities have introduced e-learning strategies into their undergraduate programs. It also analyses the policies that UNITAR, MMU and OUM developed to promote IT teaching and learning strategies. A critical view of the problems that these universities face in implementing their vision statements is presented. The conclusion comments on the mixed experience of e-learning at these private learning institutions: UNITAR, MMU and OUM.