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Marketing and branding of open and distance learning
Posted on 20 November 2012 by Shahril Effendi Bin Ibrahim (Senior Librarian)
Authorship Details
Glen Farrell
Publication Details
Resource Type: 
Article
Publication Date: 
May 2012
Publisher: 
Commonwealth of Learning
Summary

Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but they are no longer sufficient as marketing strategies in the context of education systems in the 21st century. Educational institutions need to incorporate the benefits of ODL into a more comprehensive marketing strategy based on the relationships they develop with their students and stakeholders. (Abstract by author)

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