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Mohd Nazri Mohd Noor, and Azlina Abdul Aziz, and Yanty Roslinda Harun, and Norsiah Aminudin, and Zulaikha Zakariah, and Ignasius Heri Satrya Wangsa, (2022) Sustainability in Open Distance Learning (ODL): Adoption of Market Segmentation and Advertising Strategy. International Journal of Service Management and Sustainability , 7 (1). pp. 87-106.
Mohd Nazri Mohd Noor, and Azlina Abdul Aziz, and Yanty Roslinda Harun, and Norsiah Aminudin, and Zulaikha Zakariah, (2021) Effective Market Segmentation for Open Distance Learning Institutions’ Marketing Strategy. ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL, 7 (2). pp. 42-52.
Mohd Nazri Mohd Noor, and Norsiah Aminudin, and Yanty Roslinda Harun, and Azlina Abdul Aziz, and Zulaikha Zakariah, (2020) Media Preferences for Open Distance Learning Advertising Activities. ASEAN Journal of Open & Distance Learning (AJODL), 12 (2). pp. 1-11. ISSN 2232-0814
Zahir Osman, and Loo , Sin Chun and Raemah Abdullah Hashim, and Norsiah Aminudin, (2019) Indirect Relationship between Leadership Style, Organisational Commitment and Academic Employee Performance in Malaysian Online Distance Learning Institutions. ASEAN Journal of Open & Distance Learning (AJODL), 11 (2). pp. 53-62. ISSN 2232-0814
Mohd Nazri Mohd Noor, and Norsiah Aminudin, and Azlina Abdul Aziz, and Yanty Roslinda Harun, and Zulaikha Zakariah, (2021) Sustainability in Open Distance Learning (ODL) Education: Canvassing the Right Market Segmentation and Effective Advertising Strategy. In: ICE 2021 : Proceedings of the 2021 International Conference on Education, 20-21 September 2021, Virtual Conference.
Mohd Nazri Mohd Noor , and Norsiah Aminudin, and Yanty Roslinda Harun, and Azlina Abdul Aziz, and Zulaikha Zakariah, (2020) The Preferred Type of Messages in Open Distance Learning (ODL) Marketing Advertisements. In: OUM Lecture Series 2020, 1 December 2020. (Submitted)
Norsiah Aminudin, and Zahir Osman, and Zorah Abu Kassim, and Mohd Ezanni Jaafar, (2019) Moderating effect of goal orientation on the relationship between academic self-efficacy, learner characteristics and learning achievement in an open distance learning (ODL) based higher education institution. In: International Conference on Education (ICE 2019), 10-11 April 2019, Kuala Lumpur.
Zahir Osman, and Loo, Sin Chun, and Raemah Abdullah Hashim, and Norsiah Aminudin, Key determinants of academic employees’ performance in Malaysian online distance learning institutions. In: International Conference on Education (ICE 2019), 10-11 April 2019, Kuala Lumpur.
