Export competitiveness of Malaysia's processed food

Lee, Mun Sam (2007) Export competitiveness of Malaysia's processed food. Masters thesis, Open University Malaysia (OUM).

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This study attempts to determine the competitiveness of Malaysia's processed food using the Constant Market Share Analysis (CMS) and Revealed Comparative Advantages (RCA) approaches. The types of processed food which were examined were snacks, beverages, cookies, sauces and spices. CMS analysis had shown that except beverages, snacks, cookies, sauces and spices exports were due to market demand. Export of beverages was due to competitive effect which implied that the beverages industry players were sufficiently competent to be able to penetrate into this market. Spices and cookies exhibited comparative advantage during the study period, while beverages and sauces performances had been improving. Snacks did not portray its comparative advantage during the study period. However, it is exhibiting an upward trend in performance. Several policies need to be addressed for most food categories, while understanding the dynamism of industrial trend is recommended. Opportunities are vast, and it is important for industrial players to formulate its growth strategy based on this. For Malaysia, government will play an extensive role in facilitating trade, while industrial players need to be focused on core competencies in order to penetrate the global market.(Author's abstract)

Item Type: Thesis (Masters)
Additional Information: Project paper submitted in partial fulfillment of the requirement for the degree of Master of Business Administration.
Uncontrolled Keywords: Constant Market Share Analysis (CMS) ; Revealed Comparative Advantages (RCA); Malaysia's processed food
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Centre for Graduate Studies
Depositing User: Shahril Effendi Ibrahim
Date Deposited: 08 Oct 2009 07:14
Last Modified: 18 Jul 2013 07:17
URI: http://library.oum.edu.my/repository/id/eprint/271

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