Raemah Abdullah Hashim, and Mohamad Azlan Mohamad Nor , (2018) Employer branding and employee engagement of furniture retailer in Klang Valley. SHS Web of Conferences, 56 (02003). ISSN 2261-2424 (Online)
Full text not available from this repository.Abstract
The paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees’ engagement and gender differences in their engagement towards their organization. Furniture retailing falls under the retail trade industry that contributed about RM35.7 billion to Malaysia GDP in 2017 with expected growth of 8.7 percent. However, the industry suffers an average yearly employee turnover rate of 13 percent. Amid this high turnover, the raising question is can popularity of employers’ branding can result in employee engagement leading to their retention in the organisation. 350 respondents were chosen randomly and 120 (30%) respondents had given feedback on the personally administered questionnaires. The result revealed that there is significant relationship between employer branding and employee engagement. The study also indicated that work challenging is the most important variable which led to drive the employee engagement. Consequently, there is significant difference between male and female in terms of engagement. Organisation, hence may consider leveraging employee engagement which may lead to retaining their employees. Future research may consider researchers to pursue a longitudinal method of research design across a variety of firm-sizes and industries that would be more significant in making generalizations. (Abstract by authors)
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | employer branding, employee engagement, Malaysia |
| Subjects: | H Social Sciences > HF5549.5 Personnel management |
| Divisions: | Cluster of Business & Management |
| Depositing User: | Shahril Effendi Ibrahim |
| Date Deposited: | 12 Oct 2020 03:43 |
| Last Modified: | 12 Oct 2020 03:43 |
| URI: | http://library.oum.edu.my/repository/id/eprint/1249 |
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