Soo Wincci, (2016) Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities. PhD thesis, Open University Malaysia.
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| Item Type: | Thesis (PhD) |
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| Uncontrolled Keywords: | Celebrity personal branding, Social Media, Celebrity Personal Brand Strategies,Qualitative, Exploratory, PhD BA |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Shahril Effendi Ibrahim |
| Date Deposited: | 05 Mar 2018 01:38 |
| Last Modified: | 05 Sep 2021 05:19 |
| URI: | http://library.oum.edu.my/repository/id/eprint/1120 |
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