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Norfardilawati Musa , and Shuhaida Md Noor , (2013) Towards developing high brand equity for Sustainable Archaelogical Tourism Industry. In: Tourism Research Seminar on Awareness of Heritage and Interpretation, 11-12 Jan 2012, Universiti Sains Malaysia. (Submitted)
Norfardilawati Musa , and Shuhaida Md Noor , and Wardah Mohamad, (2013) Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only). In: International Conference On Tourism Development 2013-Sustainable Tourism, 03-06 Feb 2013, Pulau Pinang. (Submitted)
Wardah Mohamad, (2013) Building Core Competencies for Sustainability through Leadership & Teamwork : the FBM experience. In: OUM Seminar Series 3/2013, 28 March 2013, Theatrette, Open University Malaysia. (Unpublished)