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Jeannot Abdul Karim , and Lew Sue Ling , and Sofiah Abd. Rahman, and Shishi Kumar Piaralal, (2015) Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia. OUM International Journal of Business and Management, 1 (2). ISSN 2462-134X (eISBN)