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Suo, Wen Jing and Goi, Chai Lee and Goi, Mei Teh (2022) Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model. International Journal of Asian Business and Information Management (IJABIM), 13 (2).
Goi, Chai Lee and Yew , Fayrene Leh Chienga and Goi, Mei Teh Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity. Journal of Global Scholars of Marketing Science.
Goi, Chai Lee and Goi, Mei Teh and Tiong, Ying Ying (2022) Food Tourism: Veni, Vidi, Vici. University of South Florida, USF M3 Publishing. ISBN 2834-4731