Open University Malaysia Knowledge Repository: No conditions. Results ordered -Date Deposited. 2024-03-28T23:20:57ZEPrintshttp://library.oum.edu.my/images/New-Logo-Header.pnghttp://library.oum.edu.my/repository/2020-10-05T06:11:24Z2021-05-30T14:36:25Zhttp://library.oum.edu.my/repository/id/eprint/1241This item is in the repository with the URL: http://library.oum.edu.my/repository/id/eprint/12412020-10-05T06:11:24ZUnderstanding purchase intention of university students towards skin care productsThe purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.Jia En LeeMei Ling Goh Mohd Nazri Mohd Noor2011-02-28T00:22:22Z2011-02-28T00:22:22Zhttp://library.oum.edu.my/repository/id/eprint/532This item is in the repository with the URL: http://library.oum.edu.my/repository/id/eprint/5322011-02-28T00:22:22ZUsing service gaps to classify quality attributes
Purpose – This paper aims to explore the relationship between the students' perceptions of service performance and the service gaps. The main objective is to investigate whether the relationship can be used for the mapping of quality attributes into four service quality factors.
Design/methodology/approach – Using a 37-item questionnaire developed from Grönroos' Perceived Service Quality model, a survey was carried out to collect primary data to measure the students' perceptions of service quality in a local private higher education institution. Service gaps were computed from the differences between students' perceptions of the services they received and their expectations of the same services. The perception scores were plotted vertically and the service gaps plotted horizontally on a graph with the overall mean perception score as the horizontal axis and the overall mean service gap as the vertical axis.
Findings – It appears that the relationship can be used to map the quality attributes into four quality factors, namely satisfier, critical, dissatisfier, and neutral, consistent with the model developed by Johnston and Heineke.
Originality/value – This is an alternative method to classify quality attributes using the service gaps data obtained from customer satisfaction surveys through the SERVQUAL instrument or modified versions. Together with the expectation-service gap grid, both can be used for identifying service shortfalls and prioritisation of service improvement.
(Authors' abstract)Mal Kong Sia Muthusamy Kanesan 2010-09-24T01:25:28Z2013-06-12T08:41:47Zhttp://library.oum.edu.my/repository/id/eprint/460This item is in the repository with the URL: http://library.oum.edu.my/repository/id/eprint/4602010-09-24T01:25:28ZThe effects of balance scorecards (BSC) course using e-learning method on employees' job performance : study among assistant managers in Telekom Malaysia Berhad Suhaida Mohd Haziry2009-08-23T08:28:48Z2021-06-01T06:41:13Zhttp://library.oum.edu.my/repository/id/eprint/248This item is in the repository with the URL: http://library.oum.edu.my/repository/id/eprint/2482009-08-23T08:28:48ZEvaluation of Intrepreneurial Activity Within Puratos, a Decentralizing Global Company (First 24 pages only)
The global economy is creating profound and substantial changes for
organizations and industries throughout the world. These changes make
it necessary for business firms to carefully examine their purpose and
to devote a great deal of attention to selecting and following strategies
in their pursuit on the levels of success that have a high probability of
satisfying multiple stakeholders. In response to rapid, discontinuous,
and significant changes in their external and internal environments,
many established companies have restructured their operations in
fbndamental and meaningful ways (Kuratko & Hodgetts, 2004).
Today, a wealth of popular business literature describes a new
"corporate revolution" taking place thanks to the infusion of
entrepreneurial thinking into large bureaucratic structures (Hamel.
2000). This infusion is referred to as corporate entrepreneurship or
intrapreneurship, which allows corporations to tap the innovative
talents of their own workers and managers (Morris & Kuratko, 2002).
This project paper investigates the intrapreneurial activity within
Puratos, a Belgian food company for bakery, patisserie and chocolate
ingredients, with around hundred production and financial subsidiaries
around the world. Each Puratos subsidiary is managed by a Belgian or
local General Manager. (Author's abstract)Paul, Ir Baisier2009-08-23T08:19:25Z2013-07-19T06:06:42Zhttp://library.oum.edu.my/repository/id/eprint/247This item is in the repository with the URL: http://library.oum.edu.my/repository/id/eprint/2472009-08-23T08:19:25ZFactors contributing to panel defects and their correlation in colour picture tube manufacturingSui Tar Lim2009-07-14T02:14:07Z2013-07-19T08:21:20Zhttp://library.oum.edu.my/repository/id/eprint/233This item is in the repository with the URL: http://library.oum.edu.my/repository/id/eprint/2332009-07-14T02:14:07ZA Study of Relationships between Job Satisfactions and Performance among Workers in a Non-Profit OrganizationThis study examines the relationship between job satisfactions and performance among Malaysian Workers in non-profit organizations, based on the individual factors and the organizational factors. On top of that, the respondents were asked about the aspect that makes them satisfied about their job and suggest to the management what could be done.
The sample data derived from a structured questionnaire survey of 100 schoolteachers in Seremban, Negeri Sembilan. Ninety responses received, giving a response rate 90 percent.
Two level of school chosen, that primary school and secondary school. A majority respondent is in range of age 41 years to 50 years and is the first position as a teacher.
The study discovered 92% of the respondents agree that job satisfaction influences work performances. They believe that with job satisfaction than only they can perform better. It was also found that respondents were not satisfied with the distribution of work, chances for promotion, attitude of the student and school facilities.
The findings from this study apply only in a small region of Malaysia, so it is best if the survey could be broaden to other places other than town area.
Saadiah Saad2009-07-14T02:11:40Z2021-06-01T06:46:04Zhttp://library.oum.edu.my/repository/id/eprint/229This item is in the repository with the URL: http://library.oum.edu.my/repository/id/eprint/2292009-07-14T02:11:40ZMuslim Customer Satisfaction And Preference Of Islamic Banks In Malaysia: A Study In Consumer Financing
The Islamic banking system is expected to face strong competition not only from the Islamic banks but also from well-established conventional banks offering Islamic products and services. In this study, an attempt is made to assess the degree of Muslims customer satisfaction and preference towards Islamic bank consumer financing in Malaysia. A comprehensive profile analysis and a series of chi-square tests were conducted to reveal key characteristics and pattern. The analysis of their responses revealed a certain degree of satisfaction of many of the consumer financing facilities. The respondents expressed their dissatisfkction with some of the Islamic bank's services as well. Although the respondents indicated that they are aware of a number of specific consumer financing products, but they do not deal with them. (Author's abstract) Azanil Putra Yusoff