?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Tan%2C+Joshua+Juat-Huan+&rft.aulast=Tan&rft.aufirst=Joshua+Juat-Huan+&rft.date=1+December+2014&rft.title=A+case+study+%3A+using+choice+experiment+in+an+open+distance+learning&rft.genre=proceeding