?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=A+study+on+consumers'+attitude+towards+online+shopping+on+Penang+famous+fruits+pickles+-+FASS+Final+Project+(Psychology).&rft.creator=Ho%2C+Soo+Fong&rft.subject=H+Social+Sciences+(General)&rft.description=Online+shopping+is+no+doubt+the+future+trend.+Online+shopping+on+sectors+such+as+fashion+and+accessories%2C+electronic%2Felectrical+goods+and+books+are+growing+in+Malaysia.+Many+researches+claimed+that+online+shopping+is+still+at+the+early+stage+of+development+in+Malaysia+and+the+potential+for+growth+is+inevitable.+However%2C+little+is+known+about+the+acceptance+of+online+shopping+on+localized+products+such+as+Penang+famous+fruit+pickles+and+the+factors+which+influence+consumers%E2%80%99+attitudes+purchasing+it+online.+The+purpose+of+this+study+is+to+identify+the+potential+of+online+sales+on+Penang+fruit+pickles+by+investigating+consumers%E2%80%99+attitudes+towards+purchasing+Penang+fruit+pickles+through+online+shopping+as+an+alternative+to+visiting+the+physical+shop.++It+also+investigated+the+influence+of+factors+(demographic+profile%2C+previous+online+shopping+experience%2C+perceived+benefits%2C+consumers%E2%80%99+lifestyles%2C+and+perceived+merchants%E2%80%99+trustworthiness)+towards+attitude.+In+total+55+valid+responses+were+gathered+through+self-administered+questionnaire+survey.+The+survey+questionnaire+consists+of+a+total+of+34+questions.+The+first+2+questions+are+for+screening+purpose+to+ensure+only+those+who+have+either+bought+fruit+pickles+at+any+retail+store+before+or+at+least+like+fruit+pickles+to+take+part+in+the+survey.++Pearson%E2%80%98s+Correlation+and+1-way+ANOVA+were+used+to+test+hypotheses+and+determine+the+significance+and+degree+of+relationship+between+dependent+and+independent+variables.+The+results+and+findings+show+that+consumers+exhibited+positive+intention+to+make+an+online+purchase+in+future+and+attitude+is+positively+and+strongly+correlated+with+behavioral+intention.+The+study+also+concluded+the+perceived+benefits+of+online+shopping%2C+perceived+merchant%E2%80%99s+trustworthiness%2C+consumers%E2%80%99+lifestyle+and+consumers%E2%80%99+prior+e-commerce+experience+have+direct+influence+on+attitude.+On+the+contrary%2C+demographic+profile%2C+online+shopping+frequency+and+duration+of+daily+internet+usage+found+to+have+no+impact+on+attitude.+The+research+model+applying+Theory+of+Reasoned+Action+(TRA)+can+effectively+be+used+to+achieve+the+primary+purpose+of+this+study.+Finally%2C+future+researches+are+suggested+to+improve+the+generalisability+by+selecting+truly+randomized+and+a+larger+sample+size.+The+research+should+be+conducted+by+inviting+participants+to+take+part+in+the+survey+through+the+actual+website.+The+website+should+have+been+improvised+with+features+that+consumers+prefer+such+as+ease+of+transaction%2C+security+and+trustworthiness.+(Abstract+by+author)&rft.publisher=Faculty+of+Applied+Social+Sciences%2C+Open+University+Malaysia&rft.date=2013&rft.type=Other&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=https%3A%2F%2Flibrary.oum.edu.my%2Frepository%2F976%2F1%2Flibrary-document-976.pdf&rft.identifier=++Ho%2C+Soo+Fong++(2013)+A+study+on+consumers'+attitude+towards+online+shopping+on+Penang+famous+fruits+pickles+-+FASS+Final+Project+(Psychology).++Faculty+of+Applied+Social+Sciences%2C+Open+University+Malaysia.++++(Unpublished)++&rft.relation=https%3A%2F%2Flibrary.oum.edu.my%2Frepository%2F976%2F