TY  - UNPB
N1  - A Master?s Project submitted in fulfilment of the requirements for the
Degree of Master of Project Management
ID  - library_repository949
UR  - https://library.oum.edu.my/repository/949/
A1  - Rozana Kamal, 
Y1  - 2013/09//
N2  - Consist of Chapter 1 only.
Events are one of the most challenging and rapidly growing segments of tourism industries
worldwide. In Malaysia, the Event Industry is an emerging field under the Tourism sector.
The Economic Transformation Program has single out the event industry as one of the
Entry Point Project under the Tourism National Key Economic Areas. Accordingly, this
exploratory research focused on the Research Problem: ?What is the approach for the
effective management of the Malaysian Event Industry?? Literature survey revealed gaps in
the existing body of knowledge and these permitted the crafting of three research
propositions for testing through a mixed methodology involving both qualitative and
quantitative approach with the former being dominant. The primary data was collected
from a focus group meeting and a structured questionnaire survey. The key findings are
that the Government place high priority and support the growth of the event industry as
one of the economic drivers. Event Tourisms is a rapid growing form of tourism
phenomenon and the business events nature and characteristic is signify by its yields in
terms of tourists? arrival and receipts, number of participants/ spectators, media coverage
and its economic impact to the venue, organization and the country. Management functions
of planning, organizing, leading and controlling, the external environmental factors
(PESTEL) as well as internal organizational factors influence and impact on events
success. Due to rapid environmental changes, innovation is important for the effective
management of event industry?s growth and competitiveness.(Abstract by author)
PB  - Open University Malaysia (OUM)
KW  - Events
KW  -  Management
KW  -  Event Management
KW  -  Event Industry
KW  -  Innovation
M1  - masters
TI  - An approach for the effective management of the Malaysian event industry 
AV  - public
ER  -