<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "An approach for the effective management of the Malaysian event industry "^^ . "Consist of Chapter 1 only.\r\nEvents are one of the most challenging and rapidly growing segments of tourism industries\r\nworldwide. In Malaysia, the Event Industry is an emerging field under the Tourism sector.\r\nThe Economic Transformation Program has single out the event industry as one of the\r\nEntry Point Project under the Tourism National Key Economic Areas. Accordingly, this\r\nexploratory research focused on the Research Problem: ‘What is the approach for the\r\neffective management of the Malaysian Event Industry?’ Literature survey revealed gaps in\r\nthe existing body of knowledge and these permitted the crafting of three research\r\npropositions for testing through a mixed methodology involving both qualitative and\r\nquantitative approach with the former being dominant. The primary data was collected\r\nfrom a focus group meeting and a structured questionnaire survey. The key findings are\r\nthat the Government place high priority and support the growth of the event industry as\r\none of the economic drivers. Event Tourisms is a rapid growing form of tourism\r\nphenomenon and the business events nature and characteristic is signify by its yields in\r\nterms of tourists’ arrival and receipts, number of participants/ spectators, media coverage\r\nand its economic impact to the venue, organization and the country. Management functions\r\nof planning, organizing, leading and controlling, the external environmental factors\r\n(PESTEL) as well as internal organizational factors influence and impact on events\r\nsuccess. Due to rapid environmental changes, innovation is important for the effective\r\nmanagement of event industry’s growth and competitiveness.(Abstract by author)"^^ . "2013-09" . . . "Open University Malaysia (OUM)"^^ . . . "Centre for Graduate studies (CGS), Open University Malaysia (OUM)"^^ . . . . . . . . . ""^^ . "Rozana Kamal"^^ . " Rozana Kamal"^^ . . "Open University Malaysia"^^ . . . . . . . "An approach for the effective management of the Malaysian event industry (Text)"^^ . . . "library-document-949.pdf"^^ . . . "An approach for the effective management of the Malaysian event industry (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "An approach for the effective management of the Malaysian event industry (Other)"^^ . . . . . . "preview.jpg"^^ . . . "An approach for the effective management of the Malaysian event industry (Other)"^^ . . . . . . "medium.jpg"^^ . . . "An approach for the effective management of the Malaysian event industry (Other)"^^ . . . . . . "small.jpg"^^ . . . "An approach for the effective management of the Malaysian event industry (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #949 \n\nAn approach for the effective management of the Malaysian event industry \n\n" . "text/html" . . . "HD28 Management. Industrial Management"@en . .