?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Rozana+Kamal%2C+&rft.aulast=Rozana+Kamal&rft.degree=Masters&rft.date=September+2013&rft.title=An+approach+for+the+effective+management+of+the+Malaysian+event+industry+&rft.inst=Open+University+Malaysia+(OUM)