?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+OUM+APP+%3A+Mobile+Learning+Application+for+Open+university+Malaysia&rft.creator=Open+University+Malaysia%2C+&rft.creator=FireworksSolutions%2C+&rft.subject=LC5201+Education+extension.+Adult+education.+Continuing+education&rft.subject=LG+Individual+institutions+(Asia.+Africa)&rft.description=A+New+Generation+of+Education+System+that+enable+Students+to+purchase+and+consume+educational+materials+from+their+Smart+Mobile+Devices+such+as+iPad%2C+iPhone%2C+Android+Phones+%26+Android+Tablets.%0D%0A%0D%0AEducational+Materials+are+designed+to+be+interactive%2C+multimedia+and+viewable+anywhere%2C+anytime%2C+with+or+without+internet+connectivity.%0D%0A%0D%0AThe+OUM+App+integrates+with+the+existing+E-Learning+Platform+and+Student+Database%2C+extending+the+accessibility+of+learning+materials+to+the+new+generation+mobile+devices.%0D%0A%0D%0AThis+application+is+will+change+the+way+university+students+consume+learning+materials.+%0D%0A%0D%0A%0D%0A&rft.publisher=FireworksSolutions&rft.date=2013-07&rft.type=Video&rft.type=NonPeerReviewed&rft.format=video&rft.identifier=https%3A%2F%2Flibrary.oum.edu.my%2Frepository%2F921%2F1%2Flibrary-document-921.mp4&rft.identifier=++Open+University+Malaysia%2C++and+FireworksSolutions%2C+++(2013)+The+OUM+APP+%3A+Mobile+Learning+Application+for+Open+university+Malaysia.++%5BVideo%5D+++++&rft.relation=https%3A%2F%2Flibrary.oum.edu.my%2Frepository%2F921%2F