creators_name: Zulaika Zakariah, 
creators_name: Ratna Khuzaimah Mohamad, 
creators_name: Wardah Mohamad, 
type: article
datestamp: 2013-12-18 08:28:18
lastmod: 2013-12-18 08:33:27
metadata_visibility: show
corp_creators: Open University Malaysia
corp_creators: Universiti Kebangsaan Malaysia
corp_creators: Open University Malaysia
title: Boosting Malaysian Tourism – The Food Way!
ispublished: pub
subjects: GV
full_text_status: public
keywords: Tourism Initiatives, Food and Culinary, Promotion Strategies

abstract: Malaysia‟s aim to become a developed nation has spurred growth in many areas of the economy 
including tourism. Malaysian tourism destinations have been well promoted along with the uniqueness of the 
Malaysian culture which is an exciting blend of the Malay, Chinese, Indian and other native subcultures. 
However, one of the reasons tourists repeatedly come back to the country has been neglected. This paper 
focuses on this – how food can be used as a strategy to boost Malaysian tourism. A comparative study is 
done on how Hong Kong and Singapore has capitalized on food in their tourism initiatives. Based on this, a 
comparison is then made on what has been done in Malaysia and what is still missing. Five key strategies 
are proposed to boost Malaysian tourism including food trails, on-line promotions, quality certification, 
culinary classes and packages and community involvement. These will contribute to the number of tourist 
arrivals, regional development, tourist pattern of dispersion and community development. (Abstract by authors)

date: 2012-11
date_type: published
publication: International Proceedings of Economics Development & Research
volume: 55
number: Nov
publisher: International Association of Computer Science & Information Technology Press
pagerange: 178-183
refereed: TRUE
issn: 2010-4626
citation:   Zulaika Zakariah,  and Ratna Khuzaimah Mohamad,  and Wardah Mohamad,   (2012) Boosting Malaysian Tourism – The Food Way!  International Proceedings of Economics Development & Research, 55 (Nov).  pp. 178-183.  ISSN 2010-4626     
document_url: https://library.oum.edu.my/repository/906/1/036-ICEBM2012-K10055.pdf