@inproceedings{library_repository848, booktitle = {ICI12 - International Conference on Information}, title = {Student profile : application on trend and academic performance by region}, author = { Zainal Abidin Hashim and Nor Asiah Mahmood}, year = {2012}, keywords = {enrolment trend, natural segmentation, social economic}, url = {https://library.oum.edu.my/repository/848/}, abstract = {The recognition of the student profile provides strategic information in two fold : able to identify the enrolment trend among learners and also can extrapolate their academic performance by region. The significant of this study is to identify natural segmentation of our OUM learners by region for the Faculty of Business and Management by mean of cross-sectional data for the year 2011. Student data will be limited to social economic background, location, work place, position held and latest qualification. Several researches indicate that, family background and occupation were among important elements of success in college (Brown, 1999). Family attitudes about education and acquiring college degree influence success in college (Leppel, Karen, Williams, and Waldauer, 2001). There was a strong correlation between CGPA and career maturity among university students (Zanariah, Ishak and Nazihah, 2012). Implications from this study should be able to unfold several issues; success factors among OUM learners, concentration of learners by region and influence of location and occupation on academic performance. (Abstract by authors)} }