%0 Thesis %9 Masters %A Ooi , Soon Keat %A Open University Malaysia, %B Centre for Graduate Studies %D 2007 %F library_repository:769 %I Open University Malaysia %K Hotel management -- Case studies, Tourism %T The review and application of Rigid Flexibility Model in the hotel industry %U https://library.oum.edu.my/repository/769/ %Z Project paper submitted in fulfillment of the requirement for the Degree of Master in Management.