?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Ooi+%2C+Soon+Keat&rft.aulast=Ooi+&rft.aufirst=Soon+Keat&rft.degree=Masters&rft.date=2007&rft.title=The+review+and+application+of+Rigid+Flexibility+Model+in+the+hotel+industry&rft.inst=Open+University+Malaysia