creators_name: Lim , Tina Swee Kim
creators_name: Mansor Fadzil, 
creators_name: Wei , Wen Shyang
type: conference_item
datestamp: 2012-03-25 01:28:52
lastmod: 2012-03-25 01:29:47
metadata_visibility: show
corp_creators: Open University Malaysia
title: Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
ispublished: submitted
subjects: LC5800
full_text_status: none
pres_type: other
keywords: Mobile learning, persuasive technology, mobile technology
abstract: Contemporary communication technologies offer far greater potential than what meets the eye. This is particularly so in regard to mobile technology: the anytime, anywhere technology. If previously under normal circumstances, the mobile phone is used in its simplest function to deliver messages or to communicate between two parties, it is now seen as possessing tremendous potential in influencing attitudes, behavior and motivation when presented at the kairos or opportune moment. Hence the term ‘persuasive technology’ was introduced. This paper aims to discuss ways in which the use of mobile technology has been explored in the recent years to deliver ‘just-in-time information at points of decision and behavior’ (Intille, 2004). It seeks to examine how one might ‘design with intent’ (Lockton, Harrison & Holley, 2009), that is, how to capitalize on the latent power of mobile technology to help people change, along with the ‘what’ and ‘why’ of doing so. (Abstract by authors).

date: 2011
event_title: -
event_type: conference
refereed: TRUE
official_url: http://www.slideshare.net/tinalsk/persuasive-mobile-technology
citation:   Lim , Tina Swee Kim and Mansor Fadzil,  and Wei , Wen Shyang  (2011) Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation).  In: -.    (Submitted)