title: Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
creator: Lim , Tina Swee Kim
creator: Mansor Fadzil, 
creator: Wei , Wen Shyang
subject: LC5800 Distance education
description: Contemporary communication technologies offer far greater potential than what meets the eye. This is particularly so in regard to mobile technology: the anytime, anywhere technology. If previously under normal circumstances, the mobile phone is used in its simplest function to deliver messages or to communicate between two parties, it is now seen as possessing tremendous potential in influencing attitudes, behavior and motivation when presented at the kairos or opportune moment. Hence the term ‘persuasive technology’ was introduced. This paper aims to discuss ways in which the use of mobile technology has been explored in the recent years to deliver ‘just-in-time information at points of decision and behavior’ (Intille, 2004). It seeks to examine how one might ‘design with intent’ (Lockton, Harrison & Holley, 2009), that is, how to capitalize on the latent power of mobile technology to help people change, along with the ‘what’ and ‘why’ of doing so. (Abstract by authors).  
date: 2011
type: Conference or Workshop Item
type: PeerReviewed
relation: http://www.slideshare.net/tinalsk/persuasive-mobile-technology
identifier:   Lim , Tina Swee Kim and Mansor Fadzil,  and Wei , Wen Shyang  (2011) Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation).  In: -.    (Submitted)  
relation: https://library.oum.edu.my/repository/690/