?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Lim+%2C+Tina+Swee+Kim&rft.aulast=Lim+&rft.aufirst=Tina+Swee+Kim&rft.date=2011&rft.title=Persuasive+mobile+technology+%3A+exploring+the+potential+text+messages+for+influencing+attitudes+and+behaviours+(A+PowerPoint+presentation)&rft.genre=proceeding