@unpublished{library_repository669,
           title = {Provision of digital libraries in enhancing competitive intelligence capabilities in Open Distance  Learning (ODL) environment},
          school = {Open University Malaysia},
          author = {Bee Leng  Chew },
            year = {2011},
            note = {A Master?s Project submitted in partial fulfillment of the
requirements for the degree of Master of Information Science
(Competitive Intelligence)
Please refer to Centre for Graduate Studies (CGS) for latest format of OUM thesis/dissertation.},
             url = {https://library.oum.edu.my/repository/669/},
        abstract = {Competition has become a driving force for innovation and entrepreneurship.
Competitive intelligence is a legitimate and necessary activity to increase institution?s
intelligence regardless of what industry it is in. In the academia industry the open distance
learning (ODL) education has been developing rapidly with national characteristics in different
parts of the world. To remain competitive in the light of challenging economic environment, open
distance learning (ODL) institution needs to capitalize on information and communication
technology as deployment technology. The purpose of this study is to investigate the areas of
intelligence practices (such as awareness, planning, collection, process and analysis) of the
various operations and support services units of one of the open distance learning (ODL)
institution in Malaysia. Due to privacy reason and to avoid any possible conflict of interest, the
name of the institution could not be disclosed. The researcher aims to identify, discuss and assess
the relevant parameters to gauge the knowledge sharing culture and competitive needs of the
institution. A primary survey was conducted using a semi-structured questionnaire administered
to the senior and middle-level management group of the institution?s various operations and
support services units. The findings and implications of the study are discussed. In line with the
explosion of information technology innovations, this study explored on the provision of digital
libraries to facilitate the storage, organization and knowledge dissemination of diverse
information as a productive way to assist the institution?s competitive business. Few strategic
ideas deemed as potential competitive capabilities are proposed as recommendations.(Abstract by author)}
}