creators_name: Lim , Tina Swee Kim
creators_name: Ruzita Ramly, 
editors_name: Kitchenham, Andrew
type: book_section
datestamp: 2011-10-10 02:31:37
lastmod: 2013-05-16 07:04:46
metadata_visibility: show
corp_creators: Open University Malaysia
title: Unleashing the Potential of
Mobile Learning through
SMS Text for Open and
Distance Learners
ispublished: pub
subjects: LC5201
subjects: LB2300
full_text_status: none
keywords: Information Science Reference, Blended & mobile learning, Educational technologies
note: This e-book is available in OUM Digital Library Collection.
abstract: Malaysia has a population of about 28 million people but there are, incredibly, more than 30 million mobile
phone subscriptions. Sixth in the world in terms of SMS (Short Message Service) volume, Malaysians
appear to be addictive SMS texters. With over 98 percent of its students having mobile phones and 82
percent of the students ready for learning through mobile phones, Open University Malaysia initiated
a project that first experimented with podcasts and SMS texts later. This chapter describes how the institution
conceptualized, planned, and created a mobile learning environment using SMS to enhance its
current blended learning model in general, and in particular, one of its courses with over 1,000 students
enrolled. The chapter also describes the categories used for formulating the SMS content, use of Twitter
and Facebook to support the SMS sent and discusses the feedback received on the initiative as well as
the issues and challenges. (Abstract by authors)
date: 2011
date_type: published
publisher: IGI Global
pagerange: 154-174
pages: 21
refereed: TRUE
isbn: 9781609605117, 160960511X, 9781609605124
book_title: Models for Interdisciplinary Mobile Learning: Delivering Information to Students 
citation:   Lim , Tina Swee Kim and Ruzita Ramly,   (2011) Unleashing the Potential of Mobile Learning through SMS Text for Open and Distance Learners.   In:  Models for Interdisciplinary Mobile Learning: Delivering Information to Students.   IGI Global, pp. 154-174.  ISBN 9781609605117, 160960511X, 9781609605124