<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Unleashing the Potential of\r\nMobile Learning through\r\nSMS Text for Open and\r\nDistance Learners"^^ . "Malaysia has a population of about 28 million people but there are, incredibly, more than 30 million mobile\r\nphone subscriptions. Sixth in the world in terms of SMS (Short Message Service) volume, Malaysians\r\nappear to be addictive SMS texters. With over 98 percent of its students having mobile phones and 82\r\npercent of the students ready for learning through mobile phones, Open University Malaysia initiated\r\na project that first experimented with podcasts and SMS texts later. This chapter describes how the institution\r\nconceptualized, planned, and created a mobile learning environment using SMS to enhance its\r\ncurrent blended learning model in general, and in particular, one of its courses with over 1,000 students\r\nenrolled. The chapter also describes the categories used for formulating the SMS content, use of Twitter\r\nand Facebook to support the SMS sent and discusses the feedback received on the initiative as well as\r\nthe issues and challenges. (Abstract by authors)"^^ . "2011" . . "IGI Global"^^ . . "IGI Global"^^ . . . . . . . . . . . . . . ""^^ . "Ruzita Ramly"^^ . " Ruzita Ramly"^^ . . "Andrew"^^ . "Kitchenham"^^ . "Andrew Kitchenham"^^ . . "Tina Swee Kim"^^ . "Lim "^^ . "Tina Swee Kim Lim "^^ . . "Open University Malaysia"^^ . . . . . . "HTML Summary of #607 \n\nUnleashing the Potential of \nMobile Learning through \nSMS Text for Open and \nDistance Learners\n\n" . "text/html" . . . "LC5201 Education extension. Adult education. Continuing education"@en . . . "LB2300 Higher Education"@en . .