@incollection{library_repository607,
          author = {Tina Swee Kim Lim  and  Ruzita Ramly},
            note = {This e-book is available in OUM Digital Library Collection.},
       booktitle = {Models for Interdisciplinary Mobile Learning: Delivering Information to Students },
          editor = {Andrew Kitchenham},
           title = {Unleashing the Potential of
Mobile Learning through
SMS Text for Open and
Distance Learners},
       publisher = {IGI Global},
           pages = {154--174},
            year = {2011},
        keywords = {Information Science Reference, Blended \& mobile learning, Educational technologies},
             url = {https://library.oum.edu.my/repository/607/},
        abstract = {Malaysia has a population of about 28 million people but there are, incredibly, more than 30 million mobile
phone subscriptions. Sixth in the world in terms of SMS (Short Message Service) volume, Malaysians
appear to be addictive SMS texters. With over 98 percent of its students having mobile phones and 82
percent of the students ready for learning through mobile phones, Open University Malaysia initiated
a project that first experimented with podcasts and SMS texts later. This chapter describes how the institution
conceptualized, planned, and created a mobile learning environment using SMS to enhance its
current blended learning model in general, and in particular, one of its courses with over 1,000 students
enrolled. The chapter also describes the categories used for formulating the SMS content, use of Twitter
and Facebook to support the SMS sent and discusses the feedback received on the initiative as well as
the issues and challenges. (Abstract by authors)}
}