creators_name: Lim , Tina Swee Kim creators_name: Mansor Fadzil, creators_name: Norziati Mansor, type: article datestamp: 2011-03-05 03:39:09 lastmod: 2013-05-16 06:58:09 metadata_visibility: show corp_creators: Open University Malaysia title: Mobile Learning via SMS at Open University Malaysia: Equitable, Effective, and Sustainable ispublished: pub subjects: LC5800 full_text_status: public keywords: Distance education; mobile learning; SMS; text messaging; enhanced blended learning abstract: This article describes Open University Malaysia’s efforts at enhancing the blended learning approach for undergraduate distance learners with the successful implementation of the Mobile Learning via SMS initiative. The pilot project was implemented in the May 2009 semester, and this coming January 2011 semester will be in its sixth consecutive semester. Aspects such as the conceptual model, the process flow of group messaging, and challenges faced, as well as effectiveness of the initiative, are discussed. (Authors' abstract) date: 2011-02 date_type: published publication: International Review of Research in Open and Distance Learning volume: 12 number: 2 refereed: TRUE citation: Lim , Tina Swee Kim and Mansor Fadzil, and Norziati Mansor, (2011) Mobile Learning via SMS at Open University Malaysia: Equitable, Effective, and Sustainable. International Review of Research in Open and Distance Learning , 12 (2). document_url: https://library.oum.edu.my/repository/540/1/mlearning_via_sms.pdf