%A Tina Swee Kim Lim 
%A  Mansor Fadzil
%A  Norziati Mansor
%J International Review of Research in Open and Distance Learning 
%T Mobile Learning via SMS at Open University Malaysia: Equitable, Effective, and Sustainable 
%X This article describes Open University Malaysia?s efforts at enhancing the blended learning 
approach for undergraduate distance learners with the successful implementation of the Mobile 
Learning via SMS initiative. The pilot project was implemented in the May 2009 semester, and 
this coming January 2011 semester will be in its sixth consecutive semester. Aspects such as the 
conceptual model, the process flow of group messaging, and challenges faced, as well as 
effectiveness of the initiative, are discussed. (Authors' abstract)
%N 2
%K Distance education;  mobile learning; SMS; text messaging; enhanced blended 
learning 
%V 12
%D 2011
%L library_repository540