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<https://library.oum.edu.my/id/eprint/540> <http://purl.org/ontology/bibo/abstract> "This article describes Open University Malaysia’s efforts at enhancing the blended learning \r\napproach for undergraduate distance learners with the successful implementation of the Mobile \r\nLearning via SMS initiative. The pilot project was implemented in the May 2009 semester, and \r\nthis coming January 2011 semester will be in its sixth consecutive semester. Aspects such as the \r\nconceptual model, the process flow of group messaging, and challenges faced, as well as \r\neffectiveness of the initiative, are discussed. (Authors' abstract)"^^<http://www.w3.org/2001/XMLSchema#string> .
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