creators_name: Wagner, Karl
creators_name: Fard , Pooyan-Yousefi
type: article
datestamp: 2010-03-25 08:28:59
lastmod: 2013-06-14 00:54:54
metadata_visibility: show
corp_creators: Open University Malaysia (OUM)
corp_creators: University of Malaya
title: Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution
ispublished: pub
subjects: LC
full_text_status: public
keywords: Education; HEI; marketing strategy; recruitment of students; Malaysia 
abstract: Higher education environments have become increasingly competitive and institutions have to woo for 
students in recruitment markets niches.  As a result, the changes that have been considered in the 
Malaysian education sector over the past few years  have aimed to introduce accountability for their 
services and, efficiency tin conducting their programs into this sector. This study is aimed to identify the 
main factors that significantly influence students� intention to study at a higher educational institution 
(HEI). Findings of this study will be beneficial in terms of decision making and will contribute to the roles 
that assist the HEI marketers to plan and improve their marketing strategy for recruiting students.  (Authors' abstract)
date: 2009
date_type: published
publication: E-Leader Kuala Lumpur
refereed: TRUE
citation:   Wagner, Karl and Fard , Pooyan-Yousefi  (2009) Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution.  E-Leader Kuala Lumpur.       
document_url: https://library.oum.edu.my/repository/365/1/Wagner-Fard.pdf