TY  - JOUR
ID  - library_repository365
UR  - https://library.oum.edu.my/repository/365/
A1  - Wagner, Karl
A1  - Fard , Pooyan-Yousefi
TI  - Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution
Y1  - 2009///
N2  - Higher education environments have become increasingly competitive and institutions have to woo for 
students in recruitment markets niches.  As a result, the changes that have been considered in the 
Malaysian education sector over the past few years  have aimed to introduce accountability for their 
services and, efficiency tin conducting their programs into this sector. This study is aimed to identify the 
main factors that significantly influence studentsâ?? intention to study at a higher educational institution 
(HEI). Findings of this study will be beneficial in terms of decision making and will contribute to the roles 
that assist the HEI marketers to plan and improve their marketing strategy for recruiting students.  (Authors' abstract)
AV  - public
JF  - E-Leader Kuala Lumpur
KW  - Education; HEI; marketing strategy; recruitment of students; Malaysia 
ER  -