%0 Journal Article
%A Wagner, Karl
%A Fard , Pooyan-Yousefi
%A Open University Malaysia (OUM),
%A University of Malaya,
%D 2009
%F library_repository:365
%J E-Leader Kuala Lumpur
%K Education; HEI; marketing strategy; recruitment of students; Malaysia 
%T Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution
%U https://library.oum.edu.my/repository/365/
%X Higher education environments have become increasingly competitive and institutions have to woo for   students in recruitment markets niches.  As a result, the changes that have been considered in the   Malaysian education sector over the past few years  have aimed to introduce accountability for their   services and, efficiency tin conducting their programs into this sector. This study is aimed to identify the   main factors that significantly influence students� intention to study at a higher educational institution   (HEI). Findings of this study will be beneficial in terms of decision making and will contribute to the roles   that assist the HEI marketers to plan and improve their marketing strategy for recruiting students.  (Authors' abstract)