@inproceedings{library_repository361,
       booktitle = {OUM Academic Tea Talk },
           month = {June},
           title = {Blue ocean strategy :  way forward for OUM (PowerPoint presentation)},
          author = { Ramli Bahroom and OUM Blue Ocean Strategy Team},
            year = {2009},
           pages = {1--36},
        keywords = {Blue Ocean Strategy (BOS) ; },
             url = {https://library.oum.edu.my/repository/361/}
}