creators_name: Latifah Abdol Latif, 
type: conference_item
datestamp: 2010-01-12 04:12:20
lastmod: 2014-12-19 10:28:12
metadata_visibility: show
corp_creators: Open University Malaysia (OUM)
title: Learners' Priority-Satisfaction Analyses As A Diagnostic Too
in Managing Open And Distance Learning (ODL) at Open 
University Malaysia (OUM)

ispublished: submitted
subjects: LC5201
full_text_status: public
pres_type: paper
keywords: Students' satisfaction ; Learners' satisfaction 
abstract: The Open University Malaysia (OUM) started its operations in 2001. Being a new and 
the first ODL institution in the country, it needs to identify its institutional strengths and 
weaknesses. The success of OUM is very much dependent on the quality of the support 
services it provides.  Traditionally, quality is measured uni-dimensionally, that is, using 
learners' satisfaction. However, for greater reliability and accuracy, learners'satisfaction 
should be viewed in the context of their priorities or expectations.  Combining the two 
dimensions of priority and satisfaction, the results of the survey will enable OUM to 
determine its strengths (high priority-high satisfaction) and weaknesses (high priority-low 
satisfaction). 
The study is based on a survey to determine the profile of learner-respondents, the 
priorities placed on OUM's support systems and their levels of satisfaction for the 
support systems.  
The analysis was done separately on three cohorts of learners: the "BPG"/ teachers 
group; the Open Market Bachelor's Degree group and the Open Market Diploma group. 
The results indicated slight variations in the profiles of the respondents, their priority 
listings and satisfaction levels. However, all three cohorts accorded the highest priority 
to: (i) program of study and (ii) fees. They rated highest satisfaction for: (i) tutor and (ii) 
program of study.   The lowest priority items include (i) learning centers, and (ii) learning 
materials.  The least satisfied items were: (i) library, and (ii) e-Learning platform 
(myLMS).  Overall, eight out of the nine services rendered fell in the high priority-high 
satisfaction quadrant (its strengths). Only the library services fell in the high priority-low 
satisfaction quadrant (its weakness).  (Authors' abstract)
date: 2004
date_type: submitted
pagerange: 1-15
event_title: -
event_location: Universiti Malaysia Sarawak (UNIMAS)
event_type: conference
refereed: TRUE
citation:   Latifah Abdol Latif,   (2004) Learners' Priority-Satisfaction Analyses As A Diagnostic Too in Managing Open And Distance Learning (ODL) at Open University Malaysia (OUM).  In: -, Universiti Malaysia Sarawak (UNIMAS).    (Submitted)  
document_url: https://library.oum.edu.my/repository/340/1/PRIORITY-SATISFACTION_PAPER_FOR_UNIMAS_2004.pdf