creators_name: Roshan Lal , Tirath Ram
type: thesis
datestamp: 2009-12-03 10:25:34
lastmod: 2013-07-19 08:19:20
metadata_visibility: show
corp_creators: Open University Malaysia (OUM)
title: Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies (Table of content)
ispublished: unpub
subjects: HD28
full_text_status: public
keywords: Brand loyalty ; Benchmarking 
date: 2006
date_type: submitted
pages: 97
institution: Open University Malaysia (OUM)
department: Centre for Graduate studies (CGS)
thesis_type: masters
citation:   Roshan Lal , Tirath Ram  (2006) Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies (Table of content).  Masters thesis, Open University Malaysia (OUM).   
document_url: https://library.oum.edu.my/repository/313/1/roshan_factors.pdf