TY  - UNPB
ID  - library_repository313
UR  - https://library.oum.edu.my/repository/313/
A1  - Roshan Lal , Tirath Ram
Y1  - 2006///
PB  - Open University Malaysia (OUM)
KW  - Brand loyalty ; Benchmarking 
M1  - masters
TI  - Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies (Table of content)
EP  - 97
AV  - public
ER  -