%0 Thesis
%9 Masters
%A Roshan Lal , Tirath Ram
%A Open University Malaysia (OUM),
%B Centre for Graduate studies (CGS)
%D 2006
%F library_repository:313
%I Open University Malaysia (OUM)
%K Brand loyalty ; Benchmarking 
%P 97
%T Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies (Table of content)
%U https://library.oum.edu.my/repository/313/