title: Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies (Table of content)
creator: Roshan Lal , Tirath Ram
subject: HD28 Management. Industrial Management
date: 2006
type: Thesis
type: NonPeerReviewed
format: text
identifier: https://library.oum.edu.my/repository/313/1/roshan_factors.pdf
identifier:   Roshan Lal , Tirath Ram  (2006) Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies (Table of content).  Masters thesis, Open University Malaysia (OUM).   
relation: https://library.oum.edu.my/repository/313/