?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Roshan+Lal+%2C+Tirath+Ram&rft.aulast=Roshan+Lal+&rft.aufirst=Tirath+Ram&rft.degree=Masters&rft.date=2006&rft.title=Factors+contributing+towards+brand+loyalty+%3A+a+local+benchmarking+study+of+paid+national+English+dailies+(Table+of+content)&rft.inst=Open+University+Malaysia+(OUM)&rft.tpages=97