@unpublished{library_repository313,
           title = {Factors contributing towards brand loyalty : a local benchmarking study of paid national English dailies (Table of content)},
          school = {Open University Malaysia (OUM)},
          author = {Tirath Ram Roshan Lal },
            year = {2006},
        keywords = {Brand loyalty ; Benchmarking },
             url = {https://library.oum.edu.my/repository/313/}
}