?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Chong%2C+Nicholas+Biing+Shi&rft.aulast=Chong&rft.aufirst=Nicholas+Biing+Shi&rft.degree=Masters&rft.date=2007&rft.title=The+customer+satisfaction+towards+Mc+Donalds'+(Ayer+Keroh%2C+Melaka)(Table+of+content)&rft.inst=Open+University+Malaysia+(OUM)