creators_name: Norazlina , Mohd Yasin
type: thesis
datestamp: 2009-10-28 09:29:28
lastmod: 2015-09-10 02:31:13
metadata_visibility: show
corp_creators: Open
title: Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
ispublished: unpub
subjects: HD28
full_text_status: public
keywords: Service promotion 
abstract: This paper reviews the research on the relationship of performance with services
promotion through internet : an empirical study of Malaysia service companies. A survey
was sent to CEOs/marketing managers all over Malaysia. The result gives impression that
some services organizations in Malaysia reap some tangible benefits through Internet
promotion while others do not gather much. The study shows that over 93% in average
agree that their organization's general performance has significantly improved through
Internet marketing activities. This result supports, in the first instance, the postulate made
in chapter one that increase in internet marketing activities would lead to increase in
corporate performance indicators. Implication of the results are discussed. (Author's abstract)
date: 2005
date_type: submitted
institution: Open University Malaysia (OUM)
department: Centre for Graduate Studies (CGS)
thesis_type: masters
citation:   Norazlina , Mohd Yasin  (2005) Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies.  Masters thesis, Open University Malaysia (OUM).   
document_url: https://library.oum.edu.my/repository/281/1/library-document-281.pdf