TY  - UNPB
ID  - library_repository281
UR  - https://library.oum.edu.my/repository/281/
A1  - Norazlina , Mohd Yasin
Y1  - 2005///
N2  - This paper reviews the research on the relationship of performance with services
promotion through internet : an empirical study of Malaysia service companies. A survey
was sent to CEOs/marketing managers all over Malaysia. The result gives impression that
some services organizations in Malaysia reap some tangible benefits through Internet
promotion while others do not gather much. The study shows that over 93% in average
agree that their organization's general performance has significantly improved through
Internet marketing activities. This result supports, in the first instance, the postulate made
in chapter one that increase in internet marketing activities would lead to increase in
corporate performance indicators. Implication of the results are discussed. (Author's abstract)
PB  - Open University Malaysia (OUM)
KW  - Service promotion 
M1  - masters
TI  - Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
AV  - public
ER  -