%A  Mun Sam Lee
%O Project paper submitted in partial fulfillment of the requirement for the degree of Master of Business Administration.
%T Export competitiveness of Malaysia's processed food
%X This study attempts to determine the competitiveness of Malaysia's
processed food using the Constant Market Share Analysis (CMS) and
Revealed Comparative Advantages (RCA) approaches. The types of
processed food which were examined were snacks, beverages, cookies,
sauces and spices. CMS analysis had shown that except beverages, snacks,
cookies, sauces and spices exports were due to market demand. Export of
beverages was due to competitive effect which implied that the beverages
industry players were sufficiently competent to be able to penetrate into this
market. Spices and cookies exhibited comparative advantage during the
study period, while beverages and sauces performances had been improving.
Snacks did not portray its comparative advantage during the study period.
However, it is exhibiting an upward trend in performance. Several policies
need to be addressed for most food categories, while understanding the
dynamism of industrial trend is recommended. Opportunities are vast, and it
is important for industrial players to formulate its growth strategy based on
this. For Malaysia, government will play an extensive role in facilitating trade,
while industrial players need to be focused on core competencies in order to
penetrate the global market.(Author's abstract)
%D 2007
%K Constant Market Share Analysis (CMS) ; Revealed Comparative Advantages (RCA); Malaysia's
processed food
%I Open University Malaysia (OUM)
%L library_repository271