?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Goi%2C+Chai+Lee+&rft.aulast=Goi&rft.aufirst=Chai+Lee+&rft.atitle=Avoidance+of+similarity+and+brand+attachment+of+Generation+X+in+sportswear+brand+loyalty%3A+The+roles+of+self-congruity&rft.title=Journal+of+Global+Scholars+of+Marketing+Science&rft.genre=article